Digital Marketing

Tourism Resources


Tourism Digital Academy - Self-Guided

The Tourism Digital Academy is a free digital marketing program. This self-guided option is for those who prefer working at their own pace, as they complete a condensed version of the Tourism Digital Academy on their own schedule.


Is Your Business Digitally Ready

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you‘re doing.


What Makes a Website Effective

Make the best "digital" impression with your website.


Attract Customers Online with Google My Business

A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your business' information quickly and conveniently.


3 Reasons Your Business Needs a Content Calendar 

With so many platforms and channels for your business to consider and manage, it‘s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.



How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.


Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.


Define and Measure Paid, Owned, and Earned Media

Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts to reach goals across the whole customer journey.


Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.


Booking Engine Guide

There are hundreds of booking tools out there, here‘s a useful guide on how to choose one that meets your business‘ needs and what the guests want.


9 Email Marketing Best Practices

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.


Email Marketing Checklist

Use this checklist to help ensure your emails land in your subscribers‘ inbox, and that they open and engage with your content.


Accessible Website Design

Web accessibility allows users of all abilities to understand, use and enjoy the internet. Discover how using simple interfaces with frictionless and alternative user pathways that suit various preferences can improve the overall web experience on your site.


Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content that will resonate with your target market.


Creating Content that Drives Action Along the Travel Path to Purchase

Producing top-notch content in the hopes that it will be seen isn‘t enough. Explore how you can tailor your business‘ content around key planning and booking phases along your customer‘s Travel Path to Purchase..


Promoting your Product or Business on TripAdvisor

Creating and optimizing a TripAdvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.


10 Tips for Optimizing Your TripAdvisor Presence

TripAdvisor is the world's largest travel community and a source of customer feedback and referrals for travel businesses. Have you optimized your listing?


6 ways to Create TripAdvisor-Friendly Photography

Tried, tested, and proven methods to use TripAdvisor photos to your advantage.


Top Tips for a Successful Photo or Video Shoot 

Planning a photography or video shoot can be a time - and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort. Here are some tips to help you navigate the shoot planning and production process.