Social Media Marketing

Tourism Resources


7 Ways to Engage your Audience on Social

Best practices for communicating, connecting with and inspiring your social media community. 


Issues Management for Social Media

Tips to help you handle tough conversations online.


Facebook Crossposting 101: Share Your Video

Sharing your videos across Facebook Pages and with industry partners increases views and engagement. Now you can do this easily with Facebook crossposting.


Influencer Marketing 101

It can be overwhelming to know which influencers to work with and how. Here are some things to consider.


Pinterest 101

You may think of Pinterest as the place to go for wedding and cooking ideas, but it's so much more than that. Brush up on the basics and discover what every business owner needs to know about the platform.


The Power of UGC - Developing and Curating Content

User-generated content (UGC) encompasses content posted by unpaid contributors to online platforms. These assets are generally regarded as trustworthy, truthful and authentic since they are created without agenda.


Think like a photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.


Capturing Mobile Video Tips and Tricks

Suggestions and best practices for creating compelling, engaging videos on your smartphone.


5 Ways to Extend Your Influencer Partnerships

Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?


Stories, Reels, Guides, and IGTV: How to take advantage of IG’s new formats

Taking advantage of Instagram’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.